Solo Professionals

Diposkan oleh Zainal Arifain

Solo Professionals

Not Choosing a Niche Could Cost You Your Business!

Posted: 04 Aug 2011 01:24 PM PDT

Your business will fail if you are trying to cater to everyone. Your marketing messages will be unclear and too vague to attract the interest of any clients. The tighter and narrower your niche, the better. Why? By being a specialist, rather than a generalist, you position yourself as an expert who has the expertise to solve the most pressing problem for your ideal clients.

How Quickly Can You Get This Done?

Posted: 04 Aug 2011 01:07 PM PDT

Many Virtual Assistants go through phases of overwhelm in their business. Anyone who owns a small business realizes that there are ebbs and flows of business, and there are also ebbs and flows of overwhelm as a result of that. If you have ever had a client call you with a project and they ask you 'how quickly can you get this done?', you know what I'm talking about.

Strategic Alliances Popular for Small Businesses

Posted: 04 Aug 2011 08:16 AM PDT

The use of strategic alliances or joint ventures has rapidly become popular with a growing number of small business owners. Strategic alliances can be formal or informal where two independent small businesses with the same goals coordinate their efforts often leveraging their marketing efforts for a common purpose. This strategy offers many potential advantages for the small business owner, but can also be riddled with special considerations.

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