Marketing Direct |
- Promotional Products - The Best Way to Market a Business
- Competitive Advantage and Promotional Items
- If It Works, Do More Of It, Don't Stop
- Direct Mail, It Starts With the List
Promotional Products - The Best Way to Market a Business Posted: 12 Aug 2011 10:54 AM PDT Promotional products created with your company's branding on can be a powerful marketing tool. Whether you give them away for free as corporate gifts or use them as an incentive for people to buy your product, when positioned correctly they have a highly positive effect on consumer brand recognition. |
Competitive Advantage and Promotional Items Posted: 12 Aug 2011 09:33 AM PDT Using promotional items as gifts for your potential and existing customers gives a competitive advantage by helping your brand stick in the minds of your prospects. This effect is maximised when the promotional merchandise is useful or creative and surprising. |
If It Works, Do More Of It, Don't Stop Posted: 12 Aug 2011 07:17 AM PDT Sometimes we can't see the forest for the trees. I am always amazed when I see a client, marketer, or entrepreneur stop doing what's working. And, sometimes I even begin to twitch when they give me the reason they stopped. |
Direct Mail, It Starts With the List Posted: 12 Aug 2011 07:12 AM PDT Direct Mail campaigns require considering mail piece design, printing and time frame issues right from the start. However, the best designed mail piece means little if it arrives in the mailbox of an uninterested recipient. A recent customer inquired about the costs to mail to residents within a five mile radius of her store. |
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