Marketing Direct

Diposkan oleh Zainal Arifain

Marketing Direct

Promotional Products - The Best Way to Market a Business

Posted: 12 Aug 2011 10:54 AM PDT

Promotional products created with your company's branding on can be a powerful marketing tool. Whether you give them away for free as corporate gifts or use them as an incentive for people to buy your product, when positioned correctly they have a highly positive effect on consumer brand recognition.

Competitive Advantage and Promotional Items

Posted: 12 Aug 2011 09:33 AM PDT

Using promotional items as gifts for your potential and existing customers gives a competitive advantage by helping your brand stick in the minds of your prospects. This effect is maximised when the promotional merchandise is useful or creative and surprising.

If It Works, Do More Of It, Don't Stop

Posted: 12 Aug 2011 07:17 AM PDT

Sometimes we can't see the forest for the trees. I am always amazed when I see a client, marketer, or entrepreneur stop doing what's working. And, sometimes I even begin to twitch when they give me the reason they stopped.

Direct Mail, It Starts With the List

Posted: 12 Aug 2011 07:12 AM PDT

Direct Mail campaigns require considering mail piece design, printing and time frame issues right from the start. However, the best designed mail piece means little if it arrives in the mailbox of an uninterested recipient. A recent customer inquired about the costs to mail to residents within a five mile radius of her store.

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