International Business |
| Marketing - Know What Solution Your Target Market Is Looking For, and Provide It Posted: 12 Aug 2011 11:59 PM PDT When you select a target market, it's a mistake not to have any understanding of what solution that market is seeking. If your solution is not the recognized and preferred solution, you'll spend all your marketing and sales efforts "chasing" and trying to convince prospects to buy from you. It will be hard to close sales, and the sales process will be a struggle. Here are a few ideas about ensuring that your solution is the one your target market seeks. |
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