Marketing Direct

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Using Direct Mail To Better Target Your Prospects Posted: 08 Aug 2011 11:32 AM PDT We make unconscious decisions daily about everything from what we wear to what we have for lunch. Every decision you make has marketing teams vying to get your attention. Knowing the audience and how they learn or react helps deliver marketing messages more effectively. Combine this with what you know about your prospect demographic and you have the science that is honed daily in marketing companies around the globe. Direct mail can target your audience more specifically and is more likely to elicit a response than most other mediums.

Tradeshows Promotion Posted: 08 Aug 2011 06:32 AM PDT Trade show and promotional displays are great for business needing to boost more traffic. Continually promoting is great way to ingrain into consumers' head about your business. After seeing a company's logo a few times, the name and brand is mentally locked inside the consumer's mind and it starts to create a trend. Repeated exposure will generate a familiarity of a brand, logo, or product. Have you ever wondered to yourself, "I've seen this before" but you could not figure out where? It feels like deja vu and that is the response you want from your consumers when you promote your business. Whether it is local newspapers or magazines, you want your consumers to feel like they have seen your business somewhere before.

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