International Business

Diposkan oleh Zainal Arifain

International Business

Selling Your Services? Five Keys to Capturing Your Market

Posted: 06 Aug 2011 11:59 PM PDT

When you're working on putting together your marketing materials, think about the concept of capturing your market. Be realistic. If your market is huge, with many competitors, you're unlikely to capture the whole market. Even if you could, you'd be unable to service it professionally and you'd have no quality of life. Instead, when you think of capturing your market, think of winning as clients that specific niche you choose to carve out of the larger market. What subset do you want to capture?

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