International Business |
| Marketing Delusion No 9 - Marketing Occasionally and Randomly Brings The Clients My Business Needs Posted: 15 Jul 2011 11:59 PM PDT One of the biggest marketing delusions most of us service business owners have suffered from is believing that we can market once in a while, and get all the clients our business needs. Rather than putting together a strategic marketing plan and marketing regularly, we only market when we have no work to do. We market in "fits and starts", marketing furiously when business is slow, and ignoring marketing altogether when we are busy delivering services. |
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