Best Behavior is a Danish fashion concept that provides women with uniquely build designs based on passion and solid craft. We never compromise when it comes to style and comfort. That’s why every pattern, fit and detail is custom made.
We believe that running a business should be based on Best Behavior. Best Behavior is the front runner for good karma, and in the end - it is the road, not the destination that drives us - so why not make sure it is fun while driving :)
The force behind the collections is a unique energy and an almost dogmatic approach to design, where the focus is simple colours, unusual cuts, cool details and above all - a good fit. With the Best Behavior look and the possibility for customers to vary each design, Best Behavior clothes and accessories become more sustainable. The style is simple, raw and clear cut, but always ultra feminine.
We’ve been designing women’s clothing since 2004, and still, our design and inspiration evolves with the pace of city living. Over the years roughly 200.000 women have been walking the streets wearing Best Behavior - but that has only made us more motivated and our attention to detail greater.
Our concept is based on multifunct
ional design and the undisputed approach to a relaxed yet innovative silhouette, where no cut or drape is placed by chance.
SS12 collection in words
The girl from Paris meets the girl from Copenhagen, in next summer’s collection SS12.
We want to create a mix between metropolitan extravagance and the Scandinavian way of life, and this collection represents the space between classic elegance and street chic.
The approach is more minimalistic this season with clean cuts, yet never neglecting the Best Behavior draping or detail.
The colours are purple, mandarin, neon pink, khaki, taupe grey, dusty army green, with a multicolour print and 3 dimensional texture print.
Light, feminine, soft, dry and crispy, is the vibe we want to spread. We aim to be casual and cool as always.
Best Behavior Fashion Concept
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