Human Resources |
| Five Indisputable Laws of Direct Mail Donor Acquisition With Fundraising Letters Posted: 25 Jul 2011 07:18 AM PDT I am not a prophet, I am not the son of a prophet, but I do serve on the board of a non-profit. And I've discovered through the years that charities who succeed at acquiring donors through the mail obey five immutable laws of direct mail fundraising. These laws aren't carved in stone. But they should be. |
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