Marketing Direct

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• Top Design Qualities In Direct Mail Is Crucial To Response Rate
• Direct Mail In The Recession Is The Investment To Believe In
• Why Postcards Campaigns Are Critical to a Company's Success
• Creative Approaches to Direct Mail - Saving Money While Increasing Profits
• How to Calculate ROI for Your Postcard Campaigns
• Generating Income From Local Postcard Marketing
• How Your Business Is Losing Money by Not Marketing With Postcards
• Using the Web to Add Interaction to Your Postcard Campaigns
• Summer Direct Mail Campaigns - Preparing and Launching the Perfect Postcard Campaign
• Following Up on Postcard Campaign Leads

Top Design Qualities In Direct Mail Is Crucial To Response Rate Posted: 03 Aug 2011 09:36 AM PDT For a direct mail piece to be effective it has to have thought put into its design. We have a list of the top reasons design is crucial and why you need to hire a highly qualified marketing firm for all your direct mail needs.

Direct Mail In The Recession Is The Investment To Believe In Posted: 03 Aug 2011 09:14 AM PDT Marketing to consumers is increasingly found on everything you see and everywhere you go. Companies are reaching out to consumers on subway turnstiles, bathroom stalls, and the back of grocery receipts. If there is white space available then companies are using it. Advertising during recession helps solidify market share, gain new customers, and brand while the competition who have cut their advertising dollars during the economic crunch will have lost. The recession window creates an understanding that advertising is an investment not an expense.

Why Postcards Campaigns Are Critical to a Company's Success Posted: 03 Aug 2011 07:11 AM PDT Postcards are a great way to capitalize on your company's success and also an excellent way to introduce prospects to your services. With so many ways of implementing a postcard campaign, it is important to first understand the overall marketing value of postcards. If mailed, postcards are essentially the first thing a person sees when they check their mail.

Creative Approaches to Direct Mail - Saving Money While Increasing Profits Posted: 03 Aug 2011 07:11 AM PDT There are a few creative approaches to direct mailing that people have incorporated into marketing strategies which have proven to be most successful. Direct mail marketing by itself is extremely cost effective when compared to other forms of marketing, and is also more affordable than a traditional letter campaign. With these added cost benefits built into direct mail marketing, one must look at creative approaches to get the biggest bang for their buck.

How to Calculate ROI for Your Postcard Campaigns Posted: 03 Aug 2011 07:09 AM PDT Calculating the return on your marketing dollars for postcards is something that can seem complicated at first. However, it can actually be easier than you think. With a little bit of planning and a few design points to keep in mind, your postcard can actually be a tracker for success.

Generating Income From Local Postcard Marketing Posted: 03 Aug 2011 07:08 AM PDT Postcards are a great way to gain business within a specific region. Many times, small business owners get the best results from segmenting their postcard campaign by a number of factors - such as age, income, location, etc. Going this route allows you to see which demographic is most prone to your marketing and which might need a little more help in generating sales.

How Your Business Is Losing Money by Not Marketing With Postcards Posted: 03 Aug 2011 07:08 AM PDT Postcard marketing is one of the oldest forms of marketing. Due to their format, they are one of the few pieces of mailed marketing collateral that allow instant viewing. However, many companies are losing out on the benefits of envelope-free deliverability, lower postage rates, and the brand recognition that postcards bring; and as a result are losing a large chunk of prospects.

Using the Web to Add Interaction to Your Postcard Campaigns Posted: 03 Aug 2011 07:08 AM PDT Bridging the digital divide is something that a lot of successful marketing campaigns are doing currently. Postcards, an intricate piece to any multi-tiered marketing campaign are the perfect vehicle to establish this relationship between online and offline. While developing the attachment of Web interaction might seem difficult, the layer is actually something that can provide a wealth of information.

Summer Direct Mail Campaigns - Preparing and Launching the Perfect Postcard Campaign Posted: 03 Aug 2011 06:37 AM PDT Postcards are the quintessential marketing piece to any multi-tiered marketing campaign. With a standard response rate of two percent for the first piece, and good response rate of three percent; and a jump of 5-35 percent rate for the second mailing, many companies are constantly looking for reasons to launch campaigns in order to better communicate with their new and existing customers. One way to communicate is through seasonal campaigns.

Following Up on Postcard Campaign Leads Posted: 03 Aug 2011 06:05 AM PDT Due to its instantly readable format, postcards are one of the few tools that allow such high visibility in just about any market. However to fully take advantage of this, you need to properly follow-up with the people you reach out to - either by phone, or another postcard. In fact, did you know that the standard response rate is 2 percent on the first piece, and then 5-35% on the second piece?

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