Business Networking |
- You, A Crowded Room, NOW What?
- How to Land a Sponsor: Deadlines and Commitments
- How to Land a Sponsor: The First Step in Closing the Deal
- How to Land a Sponsor: Putting the Sponsor's Name Out
- How to Land a Sponsor: Celebrities
- How to Land a Sponsor: Deliver Great Benefits
- How to Land a Sponsor: Wrap-Ups
| You, A Crowded Room, NOW What? Posted: 04 Aug 2011 08:55 AM PDT Ever hit the door of a networking event and just freeze? All those happy smiling people standing there waiting for something brilliant to come out of your mouth and suddenly you are completely thrown off your game. So you do one of three things, you immediately look for someone you know and quickly engage them in conversation, or you stand there like the nerd at high school dance with no one to talk to, or worse yet you walk up to strangers introduce yourself and spend the next fifteen minutes talking a mile a minute about absolutely nothing. |
| How to Land a Sponsor: Deadlines and Commitments Posted: 04 Aug 2011 08:05 AM PDT Even though you may want to tip-toe around your sponsor, it is really important that they know you have a deadline. Be direct with them about your deadline and what you need from them. Don't let people walk all over you. |
| How to Land a Sponsor: The First Step in Closing the Deal Posted: 04 Aug 2011 07:50 AM PDT One thing that's important to remember when dealing with corporate sponsors is to know how to play smart. Keep some of your tricks up your sleeve until the end to surprise them. If they say no, be smart about it and don't burn the bridge. Don't underestimate yourself by asking for too little. Know your exact worth. |
| How to Land a Sponsor: Putting the Sponsor's Name Out Posted: 04 Aug 2011 07:47 AM PDT It's important to not only showcase your sponsor's name and logo at the event, but continue to promote them following the event. Make sure everyone at the event knows who your sponsor is, and afterwards that you have interviews and press talking about their presence there. |
| How to Land a Sponsor: Celebrities Posted: 04 Aug 2011 06:33 AM PDT The media seems to love and has an insatiable appetite for is celebrities. They add so much high-profile publicity to your event. If you can get a celebrity, even a local celebrity to your event, then the media is 10 times more likely to come and cover your event. |
| How to Land a Sponsor: Deliver Great Benefits Posted: 04 Aug 2011 06:33 AM PDT When you want a sponsor to take you on, they are going to ask themselves these questions about you: What is the hook? What is the experience? What are the benefits? What are your previous successes? |
| How to Land a Sponsor: Wrap-Ups Posted: 04 Aug 2011 06:28 AM PDT Offering a wrap-up following your event shows the sponsor that their money and time was put to good use. You need to show how your event benefited them, so that they will be willing to work with you again in the future. One of the reasons why you want to have a wrap-up report is because it makes you look completely professional. |
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