Business Negotiation |
Effectively Negotiating A Joint Venture Marketing Agreement Posted: 10 Aug 2011 10:42 AM PDT After you've decided to enter into a joint venture and found a potential partner, the next step is the negotiation. "Give and take" is important to understand in the negotiation process; without it a successful agreement cannot be made. The power of a joint venture is only as strong as the negotiation behind it. |
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