Business Branding

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• 5 Critical Steps to Crafting the Right Brand Name for Your Business
• Building Brand Recognition for the Intangible: Automobile Insurance
• Chuck Norris Vs The Most Interesting Man In The World - Lessons in Branding
• A Step by Step Guide in Branding Your Business

5 Critical Steps to Crafting the Right Brand Name for Your Business Posted: 10 Aug 2011 02:45 PM PDT What is it about the power of a logo and a brand identity that a company like at&t would spend millions of dollars to change? In November of 2005, at&t changed its logo and type from AT&T to at&t.

Building Brand Recognition for the Intangible: Automobile Insurance Posted: 10 Aug 2011 02:09 PM PDT It is especially difficult for an insurance company, which sells something its customers cannot see and can only use in a time of hardship, to develop brand equity. An insurance company does not sell a unique product - it sells a brand and a promise - but an insurance company can still build brand equity over time through consistent marketing effort.

Chuck Norris Vs The Most Interesting Man In The World - Lessons in Branding Posted: 10 Aug 2011 02:02 PM PDT If Chuck Norris squared off against the Most Interesting Man In The World, who would win? While we will never know, businesses can learn a lesson in branding from this mythical throw down.

A Step by Step Guide in Branding Your Business Posted: 10 Aug 2011 09:55 AM PDT The most important step to effectively do brand development is to create a logo that conveys a message behind the business to everybody all over the world. Its essence is to do corporate branding for your business. It is a way of devising a functional representation for a company and the company's name.

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