Magazine business plan: Store business plan part 3

How to choose a location?
Make it simple. Past your store have the right to take any road as well as roads. Not necessarily, then that it was the highway, let it be at least a footpath from the bus stop nearest to the residential array. The shop had to be noticeable, but its location is convenient. Very proud to have good access roads and parking.

But first you make a final decision, it is necessary to conduct market research. Judgematic: in the case in the tough competitive situation, every step of large chain stores, provided if you wish to focus on some so narrow and highly profitable group, so it makes sense to seek help from an experienced consulting agency. Specialists will help determine which hitherto empty niches exist in this area, on what you'd better specialize, what group of clients is not covered by the attention of major networks, as if to build a kit, to develop the concept of marketing and promotion.

It is very important advice from professionals the choice of commercial equipment. One of the most common pitfalls of non-core investors - the inconsistency of the purchased equipment scale store. Consulting Agency will hold all the important research and make recommendations. This is oblige the average cost of 3 up to 10 thousand dollars If the customer asks for the same draw back as well as a business project, it will have to pay 20-30% of the cost of the study.

Act themselves
Potential visitors to your future store allowed to be divided into 3 groups. First - people who commit impulsive purchases (for immediate consumption). The second group - those who are exactly on the weekends stored impressive amount of basic foods at the supermarket, but in the store near home runs for milk and bread. And the third - the people who commit all purchases in the near to the entrance of the store. Among them may be as well as those about whom of course no car (but then, opportunities to travel to a distant supermarket), and also limited in moving seniors, and people-intensive, some of which did not have time for normal shopping. Which of these groups will dominate in your store depends on its positioning as well as specialization. So the first thing should be to choose which of these groups, you will recognize.

The next level - the assortment matrix and prices. I would like, in order to nyneshniya # but the moment you have been doing not only just set. Be sure to make a forecast turnover as well as strong demand for various product groups. Please note, in Moscow the average check in the store near the house "is, like the situation, 100-150 rub. Determine what will now buy up Speshnev? Milk or bread, meat or groceries? Set your store forced, along with one hand, the repeated set of competitors' products, to connect the major commodity groups. Thus the buyer does not feel slighted. Together with the other - to own rare commodity group (they certainly do not have near neighbors). But it is better in larger quantities and variety. In addition, permitted safely remove a reprimand in the segments that are not represented in other stores. Thus, if a competitor is actively selling meat, place emphasis on fresh fish and etc. Success around customer enjoys exotic food, fresh pastries, or, in particular, the cutting of purchased products. Typically, the average stores of this type in order to satisfy the needs of the average customer is not more than three kinds of products the same category presented in different price segments, with the average set in 3000 positions.