Magazine business plan: Store business plan part 5

Leave primarily the wealthiest clients. Retail is likely to harm and theft, as well as a vulgar corruption of the goods. However, the degree of damage does not compensate for any penalties. One conclusion: the need to rebuild the technology that will help reduce the risks to a minimum. So it makes sense to pre-register all business processes. At least make the job descriptions, right-Vila labor regulations, which then continue to bring to the attention of future staff. After this is allowed to pour and prepare staff. 2-3 days until the opening of the desirable output of future workers in the merchant's hall, that they were then sales training, talked with merchandisers, customers and etc.

Very proud to pay special interest window, because it is gratuitous advertising shop. It should be bright, readable and clear talk about what exactly you're offering to customers. Provided that if your fad - low prices, in this case to showcase pile austere, with a clear message, to which some product now provides a discount. Provided that if the store is positioned as a deli, which serves only only the freshest and best products, so showcase must be drawn together using natural colors, materials and etc.

Who do you want, choose
For those who prefer to go to market under the brand name is almost a good-promoted retail chain, today there are all conditions.

One of the companies are actively developing franchise mood immediately, "Crossroads."

"By franchising about us running 2 discounter, a supermarket and quickly opened a second, - said Deputy General Director Andrei Rybakov. - Revenues of our own supermarkets and shops, running smoothly for the franchise, are almost identical. Every month we all get along with the franchisee royalties - 4% of turnover. This payment cost the company exactly the content of the office, according to the return of funds invested in infrastructure, promotion of the brand as well, etc. The dry residue around our stores and franchisees are almost identical. We all prefer to have a lesson with a person about whom there is a retail experience as well as what is, what it is. Such experience is likely to possess as well as his manager. Once again, one prerequisite - glory, business and finance. About our great need to the location of shops. Preferably, then to some people, which come to us already had their own facilities. But we all are willing to consider any options as well as cooperate with each step. When it comes to the firm to form a business, we all can not look at the turnover and profits, only to learn its potential. Provided that, if we all understand that it is a shop above average and there is a realistic opportunity to earn as well as the owner, as well as us, so the project was adopted. If a place is not very interesting, we all like the situation, deny.