Magazine business plan: Store business plan part 2

Furthermore, in our time Kopeyka actively developing a format stores around petrol stations. It is planned that now the area of their shop floor will not exceed 100 square meters. m, is based on a set amount of pulse products in demand.

Convenient classification format stores operating in the market of food retailing, have come up with the Italians. According to her chief and most large format - it's so-called Superstore. So what about us now call "hypermarket". This is a huge shopping area of over 20,000 square meters. m, in which food group is not less than 50%. Of all the stores in the Moscow market this format corresponds to the only German only Marktkauf (area - 23,500 square meters. M).

The following format - it's hypermarkets such, in particular, seemed to Auchan. Their names: Square - 4000-10 000 sq. km. m and no less, 70% of food products, which is the main circulation, 30% - related, some pricing. Giperstory and supermarkets usually located outside the city limits.

The third format - a supermarket, that is, City store, located on a busy highway in a densely populated quarter, at the intersection of the main passenger next to the subway. What is more advantageous spot, the better it works. Area - 500-2000 square meters. m

The next stage - so that now around us is called deli, also according to the Italian superetta. Area of small shops continue up to 500 square meters. m 80-90% - food products, a large particle which perishable foods as well as the daily demand. Non-food group is 10-20%, it is mainly household chemicals and products to the kitchen. A sort of shop is likely to be and also very cheap and expensive: pricing strategy is, depending on which area it is located. Typically, institutions of this type is called "store near the house," corner store ". Western variation - convenience stores («shop according to the neighborhood").

Fifth format - discounter. Frequently, this expression is interpreted as an available shop. But in addition to attractive prices hallmark of discounters - the organization-specific business processes and finding out of town.

And zavershitelny variation. It is not enough known about us as well as widespread in the West. This is a small highly specialized shops selling, for example, greens and meat, as well as occupying an area far stronger than 60-80 square meters. m

Place almost under the sun for a "corner store"
Statistics show: if up to the supermarket have to travel at least 10 minutes., The majority prefer to buy the pile next to the house together. Therefore, the opening of the store on the corner of "promises a good profit. In the event that will undoubtedly find the right place and correctly align all business processes. As certainly, in the capital to find the area very difficult. Therefore, most of those who wish to intensify work in the trade, prefer to buy existing businesses, also does not create new ones. The market shopping areas affected slightly opposing factors. However, on the one hand, retail remains attractive for investment, as well as the demand for space will not weaken. Together with the other - pay is severely restricted. Experts predict that seya # but the market in Moscow, came close to breaking point, and soon you'd expect a recession.

In addition to the size of the retail outlet as well as the value of trade value is determined by the store location and the fact he works in rented or own areas. For example, a grocery store near Pokrovka, located on its own premises, it is worth about 900 thousand dollars, only similar in Mitino, renting a place - just 90 thousand dollars is not the truth is, a tangible difference?

Now the average cost of the store is about 230 thousand dollars is clear that it is acting trade speck that brings real gains, worth more than a simple commercial real estate. Rents for prestigious shopping area this summer range from 700-850 dollars / sq. m per year in the area of third car ring up to 2000-2300 dollars within the Boulevard. In the "sleeping" as areas tekuschiya # but the proportion is between 180-250 U.S. dollars per 1 sq. km. m in a separate building right up to 200-380 dollars / sq. m for the place, situated in a residential home. The maximum rental fee for point of sale together with a high buying activity in an area up to 450-600 dollars / sq. m