International Business |
| Marketing - Nine Reasons Business Owners Select a Target Market Without a Crying Need Posted: 23 Jul 2011 11:59 PM PDT A critical factor in developing the target market for your service business is that the market has a "crying need". This could be defined as an almost desperate need for a solution. Examples of crying needs are a parent of a learning disabled child needing information, an accident victim in need of pain relief, a business without revenue needing marketing. Sure there are businesses built on needs other than crying needs, but they do better during easier economic times and struggle during challenging times. Here are some reasons why you select target markets that have no crying need. |
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