Choice of the name of the company - is one of the nice and very important aspects to start retail business. Inventing options for some of the company name can be an easy task, for others it is a difficult task. Not a good brand name or company name can be effectively end a well thought out business plan. In this case, you can use the method of brainstorming to get some of the most suitable options a company name.
How to choose brand name?
Brainstorming ideas for generating business name
Search name is iterative in nature. To find the most suitable name (the name) for a new retailer, we must first delve into the pile of "garbage" to find the gem. To create a so-called "garbage", you need to choose brand name brainstorm which will support a variety of ideas and names, so grab a pencil and start writing them on the sheet.
On top of the page write down the product or service, or with whom you are going to enter the market and remove the feature. Below write down key words related to your retail business, all the ideas choose brand name that you might think. The more words you write, the better.
For example: If I were going to open a fast food restaurant and provided mainly food service, I wrote to fast food. My key words would be: cafe, food, food fast. Thus, we can move on to the next step.
Once you run out of keywords, open a dictionary choose brand name or use a reference book of synonyms, to continue the search keywords. The idea behind this search is to find a disturbing and interesting words that you usually do not use. When added to the list of phrases or similar (or even contradictory) words in meaning, your word list will grow exponentially. Add these new words to the list of already existing ideas recorded titles (name) of the company.
A café, food, food quickly, and so,brand name I would add these words to my list: bistro, delicious, disgusting, hot dog, kebab, drink, juice, snack quickly.
Stop and think about your business for a moment. What do you want to accomplish or what is your mission? How would you like others to treat your business? What feedback would you like to receive from your clients or your visitors? Now add some of the adverbs and adjectives to the list. choose brand name
Since I give the service a fast-food, the mission brand name of my company would be to be to provide quality service, reasonable price, quickly prepared food. I would like my visitors think of brand name my cafe and staff as a pleasant pastime place, friendly staff. My competitors have to take my coffee as a leader in fast food. All of these words and phrases are added to the existing list.
Your list should now be really big and include a variety of options. Now add this name to the list, which would correspond to the planned location of the business, unless of course it would be appropriate. If you are planning that will later move your business to continue to sell, do not use brand name the title of the specific reference to the place.
My cafe is located near the road, but I can not guarantee that it will not open in another location, so I'll add to his list the following words: road, roadside, pine forest, woods, New settlement.
Now that brand name you have a long list of keywords, you can combine any words or phrases that may be common utterances. Use well-known proverbs that relate to your business. You can create any combination, which will also include sound and mix. Also, if any words in your list have a synonym (different words that sound the same but written differently), they can also add to your list. Try to connect the key words that rhyme, or even contradict each other. Keep in mind that your name (name) the business must not be misleading or in any way imply something that does not fit your business needs brand name.
After playing around with my list, I found several features that I liked.
Roadside cafe
Eat, do not hurry!
What Russian brand name does not love fast food!
Forest Zaimka
In the Pine Forest All of these names have the potential.
Here are some tips to remember when choosing a company name or business:
1. Do not use negative-sounding words
2. Use clear, catchy and easy to record the names of
3. Please note, in what order to alphabetical list of your business will be finding in the journal, such as the type of yellow pages.
4. Do not limit your range of all the name that you want to offer.
5. Do not use the name of terms that can not be achieved in reality.
6. Be creative, unconventional and diverse approach.
Check your brand name company name or business:
Look at your list of received final versions of names (the name) and answer the following questions:
1. Is it convenient to write the name and easy to pronounce?
2. Is it the box and briefly?
3. Does the name expresses the essence of your business?
4. Does the name sound a positive or optimistic?
If you think that you have chosen is uniquely appropriate name (the name) of the company, please look the part. Get feedback from friends and family. Repeat the name several times a day. If after a few days you will feel confident in the selected title (name), it is - a sign. If you can not get used to, feel free to delete this name and go back to your list.
If you liked the name (name), which is definitely not telling people what you do or what you sell, it is best to add a phrase or proverb, which defines the mission of your company with the smallest number of possible words. Take another option and look at your keyword list to see whether other words to create a 3.7 suggestions on who you are or what you sell.
Since the start of business, your name (name) will be associated with the perception of your customers. All advertising will focus on your brand. If you can invest your initial thoughts and efforts into the name or brand, then in future you will not need to resort to the methods of marketing to promote your business, your name was invented to do it for you!
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