Showing posts with label public relations. Show all posts
Showing posts with label public relations. Show all posts

Journalism's Decline

Diposkan oleh Zainal Arifain


By Alan Caruba

I stopped my subscription for my local daily newspaper a couple of years ago. I just stopped subscribing to Bloomberg Business Week, thus saving $65 a year. I don’t know anyone who subscribes to either Newsweek or Time magazines. I receive The Wall Street Journal every morning because I like holding a newspaper in my hands, turning the pages, reading news articles "the old fashioned way."

Being a “pundit”, I spend an hour every morning visiting various news and opinion websites and blogs in which I have some confidence. At my age and with my experience as a former full-time journalist, I am less inclined to rely on the mainstream press because it is largely propaganda.

And I know something about propaganda because, having left journalism in the 1970s, I ventured into public relations to make a living. What that has taught me is that virtually everything the mainstream media prints or broadcasts is a handout from a public relations agency or, in the case of government, the torrent of questionable information that pours forth from the White House, Congress, and the many departments and agencies seeking to justify their existence.

All governments seek to influence the news stream. Totalitarian governments have an easier time because a journalist who becomes a problem either goes to jail or is killed. In a democracy, controlling what journalists receive involves a virtual army of government workers engaged in PR. The most visible example is the White House spokesperson and his daily briefings.

The Internet has had a severe impact on newspapers. The decline has been in progress for a long time. As often as not readers have concluded that their daily newspaper is no longer a source of accurate information. The majority are owned and put together by liberals, slanting the news toward their political orientation.

The mainstream media played a huge role in the election of President Obama and now are experiencing blowback from Americans who are disenchanted with him, but the truth is that newspapers have been experiencing declining circulation for quite some time. With that comes declining advertising income, the lifeblood of a newspaper or news magazine.

Newsweek was owned by the Washington Post and sold for one dollar and the assumption of its debts. It is now edited by Tina Brown who made her bones over at Vanity Fair and the New Yorker. She also edits The Daily Beast, an Internet news site. Time magazine is infested with liberal editors and reporters. A former editor, Jay Carney, is now the White House spokesman.

It is, however, The New York Times that has gone from “the newspaper of record” to an appallingly corrupt purveyor of news. In my youth I was a “stringer” for the New Jersey section of The Times. It is sad to see it reach a point where its columns are literally filled with lies, big and small, and the lunatic ravings of columnists like Paul Krugman. There is no longer even a pretense at objectivity, fairness, or accuracy.

The news business is a closed circle of sorts. Press rooms at newspapers have fewer editors and reporters. Those still working are expected to generate several stories daily. The result is that they are increasingly dependent on public relations professionals who “feed” the news stream. At the same time, PR folk are dealing with fewer or thinner traditional news outlets. The result is less opportunity to get serious, useful news published or broadcast. There is, however, no end of space for celebrity, crime and sports news.

Filling in the gaps are talk radio and the 24/7 cable news outlets. Fox News dominates this area of news and anyone who has watched Fox knows it goes out of his way to always include Democrat and liberal spokespersons in its quest of being “fair and balanced.” Beyond that, when you strip out the commercials, the news is often little more than a three minute headline, interspersed with battling political consultants, lawyers, and others. News is more often discussed than reported.

Little wonder that public relations professionals are now engaged in a desperate effort to master “social media” such as Facebook and YouTube to get out their client’s message.

It is a sad commentary on the news profession that a new generation gets much of its “news” from the liberally biased “Daily Show” hosted by Jon Stewart. It is no surprise that the three network news shows have been losing their audience in droves for years now. Local news is still driven by “if it bleeds, it leads.”

This is not to suggest that journalism does not still play a significant role in how Americans perceive and receive “news”, but they now have a panoply of alternative sources from which to choose and, I believe, they are far more wary of what newspapers and noticeably biased broadcast outlets provide.

As for the local daily newspaper to which I once subscribed, I now just visit its website and check out the obituaries. If I want to know what the weather is, I look out the window.

© Alan Caruba, 2011
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The Big BPA Lie - The BPA File, Part Three

Diposkan oleh Zainal Arifain


By Alan Caruba

When I began this series about bisphenol-A, BPA, I instituted a Google Alert for Internet posts that mentioned it. From January through March it generated a report each day filled with notifications of newspaper, magazine, and Internet posts all denouncing BPA as a hazardous chemical that threatened the health of everyone from infants to adults.

More than one thousand posts were reported. Virtually all spread false information.

Such things do not happen by accident. They are the result of a concerted effort to defame BPA and they are indicative of a massive public relations effort. Serendipitously, on March 2nd the National Review published an article by Jon Entire, “Don’t Rush to Ban Chemicals” that revealed how public opinion is manipulated by the use of dubious “scientific studies” and the way most people, unschooled in science, do not realize that “one part per billion” of any substance poses no risk at all.

Entine cited a survey that found that “Canadians on average have about one part per billion of BPA in their urine, while Americans have twice that amount” noting that this “is not just meaningless, let alone news by any definition, but is part of the massive public relations campaign to get BPA banned”

“Labeling a chemical ‘toxic’ or a ‘contaminant’ is meaningless,” said Entine. “Toxicity is a question of degree; exposure is different from effect. Apples, bananas, broccoli, cabbage, citrus fruits, mushrooms, turnips, and many more foods contain occurring chemicals that are toxic—they cause cancer at large lifelong doses in laboratory rodents. Tofu is more estrogenic than BPA.”

Anyone who wants to learn the truth about BPA is advised to visit Junkscience.com, the website of Steve Milloy who has gained a solid reputation for debunking so-called “science based” fear campaigns. His data on BPA reveals that “there is no scientific evidence that BPA:

• Has ever harmed anyone despite 50 years of use;

• Acts as an endocrine disruptor; and

• Has any health effects at low doses;

Furthermore, the data debunks some of the most oft-cited and false claims about BPA.

• BPA is not carcinogenic or mutagenic;

• BPA does not adversely affect reproduction or development at any realistic dose;

• BPA is efficiently “metabolized” and rapidly excreted after oral exposure

So where does the worldwide anti-BPA public relations campaign originate?

The answer to that has to be by inference, but many trace it to Fenton Communications whose founder, David Fenton, has left-wing associations and affiliations dating all the way back to the domestic terror group, the Weatherman, for whom he was a photographer.

In a lengthy profile on DiscoverTheNetworks.org, one learns that in 1982, he established Fenton Communications, specializing in advancing the agendas of “left-wing groups.” “One of Fenton’s most widely publicized achievements was his 1989 attack against the producers of Alar, a preservative (used on apples) that he erroneously characterized as carcinogenic.” The cost to American apple growers and distributors was catastrophic. It was deceptive.

The anti-BPA scare campaign is patterned on the anti-Alar campaign and a further link is found in the fact that two of Fenton’s longtime clients, the Natural Resources Defense Council and the Environmental Working Group are leaders in the anti-BPA campaign. Moreover, BornFree, a company that specializes in products that do not contain BPA, is also a Fenton client.

In the book, “The Fear Profiteers”, Fenton Communications was identified as having “played a key role in a growing number of health scare campaigns.” At the time the book was published, Fenton was linked to “scares about Alar and apples, swordfish, leaky breast implants, and a front group (a favorite PR ploy) Health Care Without Harm that put forth lies about the alleged, but unproven danger of phthalates; chemicals used to make plastic flexible products for IV bags, nipples, and children’s toys.

Suffice to say Fenton Communications is opposed to anything that has to do with plastic, no matter how useful and safe the product may be. BPA has been in use for over fifty years to line the insides of metal and plastic food containers, protecting against spoilage. More than 6,000 studies have been made over the years and none have demonstrated any hazard.

“If you have been scared about food or pesticides in the last ten years,” said ‘The Fear Profiteers’, “chances are Fenton Communications played a key role in provoking that fear. The fears just don’t ever stop. But they all have one thing in common—a lack of evidence and abundance of deceit.”

The anti-BPA propaganda that has been put in motion is multiplied by the countless journalists who simply repeat the lies, accounting for some of the most meretricious misinformation on a daily basis. This in turn is multiplied by the seemingly endless blogs and alleged “health” websites that repeat and repeat it, primarily targeting expectant and new mothers. Another favorite target are men who are told BPA affects their sex drive.

The problem for everyone, everywhere in the world, occurs when governments or entities such as the European Union ban the use of BPA despite overwhelming evidence of its safe use. That puts everyone at risk for the food-related illnesses that occur when containers no longer have the protection that BPA provides.

Editor’s note: You can read The BPA File – Part One here and The BPA File – Part Two here.

© Alan Caruba, 2011
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