Business idea: open bowling club part 2

- Monthly fourteen tracks in our club provides us with about 2 million rubles Islands, - says Andrey Sheetlin. - And about all metropolitan clubs are about the same amount.
It turns out that now, Muscovites and visitors to the city annually spend at a bowling alley about $ 57 million
In order numbers agree well as other market participants - as well as together with the fact that it was his capacity again in the distance, far from being exhausted even in Moscow, not to mention the province.
As recognized experts, the improvement of the bowling alley is directly connected with the growth of well-being of Aboriginal people, because the main consumer of such entertainment is the middle class. Under the condition, considering that now the Russians are growing revenues Speshnev GDP growth, bowling allowed to predict the brightest future.
So far, almost all of Moscow clubs in the evening, even on weekdays, the track is desirable to book in advance, like a table at a prestigious restaurant. According to Michael Chizhikov, vice-president of Federation of Sports Bowling Russia, the world according to the bowling industry profitability among legitimate businesses in third place later gambling as well as oil.
Regional expansion

If at first the construction of a bowling club, as relatively expensive establishments, was conducted exclusively in the center of Moscow, later in 1998, at which time prices have dropped in a 3-4-D twice, clubs began to open as well as in sleeping areas. As a result - it's immediately something in what place on the outskirts of the capital of bowling are almost against one another buddy. According to George Riabokon, CEO of the company "VPSProgress - supplier of equipment for bowling company Zhonglu, - provided that if the throw look at a map of the city, immediately striking disparity in the distribution of clubs:" For example, on one square kilometer in area Belosrusskaya account five clubs, but in the northeast of them perhaps not. "
- The Marino on one street was opened four schools, and therefore about a number of them still have problems with occupancy - Paul says Primack. - At the same time, remain areas where in the club did not have enough. In our business, so the location is not less than half provides a commercial success - in the case before the people were ready to roll at least have a different end of town, in this case, now all to relax according to their place of residence.
As recognized by all market participants, the lack of space - one of the main problems hindering the improvement of the business. And for the sake of bowling to find a suitable area is much more problematic than for the same supermarket or disco - precisely because of stringent standards to the overall dimensions of the tracks.
- With the aim of opening the club on the 10-Tb tracks should be 1,5 thousand square meters. meters, except for columns as well as other jumpers - says Paul Primak. - Why the "old" solution - remake of old shops of enterprises - still does not work. Suitable premises in good locations davnenko dismantled. We all continue to look for only so long that in addition to much success.
Build the same place together from scratch is too expensive and not every owner of the club will be decided on such costs.
One of the few ways to find a place almost at the club is to rent (or purchase) in major shopping malls (or malls). It seems justified placement of bowling at the hotel, a hotel or casino (as if, for example, in the Golden Palace), now always provide the influx of customers but without additional advertising. Stand-alone club unleash always much harder and more expensive. But why this approach was that "Planet Bowling.