Preaching to the converted.

Oh dear Lord, where to start.

Labour Grassroots are winning the Web War.

Labour grassroots activists are helping the Government win the web war, according to research into the party's influence on Twitter.

The political parties are competing to make the most of the internet as they hope it could help them reach younger voters at low cost.
Tweetminster, which offers a political 'newswire' of Twitter messages, has analysed the posts made by politicians, candidates and supporters over the past year.
It found the Labour Party "dominates" in most areas - its MPs and candidates are more active, are more frequently mentioned by other users and tend to have more readers.
In the last year, Labour MPs have sent 38,759 tweets, compared to the Liberal Democrats and the Conservatives who sent 7,031 and 2,083 respectively.

 They really don't get it at all, Twitter is mass texting and it only goes to those that are interested in what you have to say either from a positive or negative slant. It doesn't go outside a minority of people, it doesn't reach the electorate (save only party activists) and it doesn't change anyone's mind. In effect it's just an incestuous little world closed off to the majority of the public who have been turned off politics by the antics of politicians over the last 40 years or so.
Those that do twitter tend to be more interested in the sayings of Steven Fry than say Kerry McCarthy. Even when it comes to political presence on the web the Alexa rankings show a different story altogether.

Alexa the web info company traffic rank:
LABOUR: 191,116
CONSERVATIVE: 115,860
LIB DEMS: 3,920,234
UKIP: 239,152
ENGLISH DEMOCRATS: 13,169,809
GREEN PARTY: 2,875,251
BNP: 3,244,133

If anyone's winning the Web War it's the English Democrats. At least if you follow web traffic, the reality as with Twitter is somewhat different.
The political parties will just have to face the fact that it's only activists that take any notice of twitter, the same is true for blogs, even social networking sites. Until politics is made palatable for all the electorate, when all feel they are included, then political debate is mostly just preaching to the choir, it doesn't reach the congregation because they've all gone home disgusted at what politics has become.

The only way this will change is if politicians give the people what they want instead of what they think we want. Get us out of the EU, educate our kids properly without the social engineering, look after our elderly, make the NHS efficient and quick, remove the excess fat from the public purse and ASK US WHAT WE WANT AND GIVE IT TOO US!!!!!

Simples.